AVA LUXE is the collection of hand crafted jewelry and perfumes created by Serena Ava Franco. Serena lives in downtown San Diego California and draws inspiration from exotica, music, art, the mystical and dreams.

I create jewelry from high quality natural gemstones and precious metals. The jewelry styles range from romantic and glamorous to modern and bohemian. All jewelry pieces are hand made by Serena. Custom jewelry requests are welcome!

I love to create perfumes that evoke happy memories. I believe that certain fragrances can have an uplifting effect on emotions, help attain a sense of serenity, or even help center your consciousness for improving meditation practices. Many of my fragrances reflect my love of exotica and the mystical. I'm also inspired very much by music, art, and cinema. All of my fragrances are hand crafted and made to order. . Indulge your senses and create a unique fragrance wardrobe.

Ava Luxe perfumes are made from the finest aromatic ingredients.

I hope my jewelry and perfumes bring you much joy, love and happiness! ~Serena Ava Franco xoxoxo